We designed a CD good enough to sweep Sony off it's feet
Len Goodman is a professional ballroom dancer, and appears on the ‘Strictly Come Dancing’ and ‘Dancing with the Stars’ shows. Cover Your Tracks were asked by Able Media to design CD cover art for a Len Goodman compilation for Sony Music UK.
To create a stylistically appropriate cover for the compilation. It should feel premium and elegant, and also accessible to a broad, non-classical audience.
Positive reception to the artwork both internally and externally.
Cover art design
CD packaging artwork
Digital pack shot creation
Making a song and dance of it
The project was to be lead by a photo shoot for the cover art. We liaised with the client regarding what sort of shots would be needed, and any stylistic considerations.
From there we created dozens of concepts based on the brief, which called for art deco styling. Eventually we agreed upon the chosen route – a warmed-up image with a darkened background, and a clean title with minimal deco flourish.
Finding our feet
Once the cover was approved, we applied the styling throughout the 3CD packaging, incorporating track listings, label copy and liner notes.
Able adapted the CD art design to create a TV spot, based on our concept.