We artworked a series of compilations for a specialist label.
My Kind Of Music is a compilation range by Union Square Music. It is a series formatted as 2CD & 3CDs box sets, featuring a range of music compiled on unique collections. The label asked Cover Your Tracks to deliver compilation artwork, for four CDs in the series, using cover concepts supplied by client.
To create a overall style based on the covers supplied by the client, and use this to create a uniform look in the packaging artwork across the series.
The CDs in the series delivered healthy sales, and continues to generate revenue up to this day.
Cover art design
CD packaging artwork
Digital pack shot creation
Cue the Music
The cover concepts themselves were developed client-side, with an independent illustrator. With no brand guidelines for the range, we took cues from the concepts to create an overall style for the packaging.
This was extended to the outer box, 8pp booklet, tray and disc art, which we took from layouts to print-ready artwork.
For consistency this approach was used for all four of the box sets we produced in the range – “Here Come The Girls”, “Crooners & Swooners”,“Cool Yule”, and “Ponytails & Pin-Ups”.