We created festive-themed artwork for Susan Boyle's 7th studio album
In support of a new studio album from award-winning, internationally acclaimed singer Susan Boyle, Able Media asked us to design CD & cover artwork for client Sony Music/Syco.
To create feel-good, festive-themed artwork, that would help position the release to capitalise on the Christmas market.
5k sales in week 1 (US), debuted at number 22 on the UK Albums Chart.
Cover art design
CD packaging artwork
Digital pack shot creation
Classical for a modern audience
The brief was to take some of existing concept work, and devise a cover that was more overtly Christmas-orientated. We worked with the client to establish creative direction for the project, which culminated in the values that informed the ethos of the project.
Once the design of the cover artwork had been approved, the styling would be extended to a jewel case CD and 8pp booklet.
At this stage, tweaks were completed in-house at Able Media (including a title change). Afterwards we were tasked with completing the CD and digital artwork for delivery.